The delivery of end-to-end data driven digital experience platforms. Our core capability is in delivering business critical infrastructure including responsive websites and mobile applications leveraging Drupal and Sitecore. These enterprise level platforms allow your business to deliver personalised customer experiences, capture customer data or leverage the data that is stored within your internal systems.
Data Management Platforms
Most businesses struggle with disparate data. At ECD Digital, we work with our clients to identify, consolidate and organise your data to enable customer centric marketing. We see this as the foundation of your customer experience journey.
Once established, the DMP will allow your business to deliver data driven marketing through data mining, machine learning, predictive modelling and marketing automation.
Reporting and Optimisation
With so much data across many digital touch-points, it’s sometimes difficult to know where to focus your energy. ECD Digital works with clients to understand their digital objectives and identifies the appropriate data to collect and bring into the DMP. From here we are able to identify opportunities to improve the customer experience and in doing so improve conversion.
Setting up a reporting framework allows our clients to have the visibility they need to make decisions that improve the ROI on marketing spend.
Creative and Content
The emergence of personalised customer journeys being the latest tool in improving the customer experience means your business now needs to produce digital assets at a scale never seen before.
Marketing teams are under constant pressure to produce multiple versions of digital assets to support personalisation and conversion across a variety of owned media channels.
Our digital creative team can support you with content production at scale.