Creating human-centred, high performing marketing at scale

At Elephants Can Dance, we partner with technology platforms that empower brands to genuinely understand and connect with their customers, not just market to them. This is the reason SAP Emarsys is one of our most important strategic partners.

SAP Emarsys Customer Engagement Platform (Marketing Automation Platform in 2023 language!) brings together omni-channel marketing, real-time personalisation and deep customer intelligence in a platform designed for marketers. It helps retailers, e-commerce brands, membership organisations and global enterprises create meaningful, measurable, and memorable customer engagement, the exact type of experience we at ECD specialise in delivering.

For us, Emarsys represents the sweet spot between sophistication and usability (giving power back to the marketer). Brands can move fast. Data flows cleanly. Personalisation becomes real. And revenue becomes predictable.

Why we choose SAP Emarsys

1. Built for marketers (not engineers)

Emarsys gives the power back to marketing teams to build, schedule and optimise complex journeys without relying on constant technical support. For our clients, that means faster execution, lower operational cost, and more capability in-house.

2. A single view of the customer that is truly unified

Emarsys’ native identity resolution and segmentation engine means your email, SMS, loyalty, ecommerce and offline data come together seamlessly. At ECD, we amplify this with our CDP, data and analytics capabilities for an end-to-end customer understanding.

3. Omni-channel intelligence that actually connects experiences

Whether a customer browses your site, abandons a cart, joins loyalty, visits in-store or redeems an offer, Emarsys tracks and responds with intelligence.
ECD designs journeys, content moments and measurement frameworks that turn this intelligence into loyalty, lifetime value, and growth.

4. Predictive AI that delivers impact, not theory

Emarsys’ AI models help marketers target the right people, at the right moment, with the right message – straight out the box. This fits perfectly with ECD’s vision for human-centred AI: invisible technology that makes experiences feel personal.

5. Enterprise at scale, without enterprise pain

With billions of messages delivered globally every year, Emarsys is built for high-volume brands with complex data scenarios, just like the clients ECD serves.
Yet the interface, workflow and support ecosystem remain refreshingly simple and intuitive.

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How ECD and SAP Emarsys work together

We don’t just implement platforms, we orchestrate the entire customer journey.

Our partnership with SAP Emarsys allows us to bring together:

• Customer journey design informed by deep behavioural insights
• Lifecycle programs that drive acquisition, onboarding, growth and retention
• Segmentation frameworks powered by zero and first-party data
• Data architecture via Tealium, warehouses (Redshift/BigQuery/Snowflake), and ecommerce platforms
• Predictive personalisation integrated into email, SMS, web and loyalty
• Full operational enablement to make your team self-sufficient

SAP Emarsys helps us deliver the connected customer experiences modern brands demand. Together, we help businesses grow sustainably, intelligently, and creatively.

A message from our partner:

“Working with Elephants Can Dance is a genuine collaboration. Their team brings an exceptional mix of strategy, intelligence and technical depth and they truly understand how to unlock the power of Emarsys for high-growth brands. We’re proud to partner with a consultancy so committed to creating meaningful customer experiences that deliver so much value.”
 
— Mandy Eyles, Regional Vice President Partnerships

 

 

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The outcome: marketing that moves people and performance

When ECD’s human-centred design meets Emarsys’ intelligent engagement platform, brands achieve:

• Higher lead-to-customer conversion
• More relevant, personalised experiences
• Efficient campaign operations
• Stronger loyalty and repeat revenue
• Clear, connected measurement across channels

This is what modern marketing should feel like: unmistakably human, intelligent and value adding.

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