The term "personalisation" is thrown around a lot, but let's face it, not everyone is doing it right. Many claim they personalise by tweaking a website banner or sending an abandoned cart email, but t

Making a career switch can be a daunting task. After spending over a decade establishing myself in a notoriously competitive industry, I decided to pivot and move from fashion design to UX/UI design.

As a Chief Marketing Officer, you're always looking for ways to reach your target audience more effectively and efficiently. One of the most powerful tools at your disposal is hyper personalisation. B